History
History

Exhibition

Few brands are as intimately connected to their roots as Cinzano. From the hills of Piedmont and bustling Via Dora Grossa in Torino, Cinzano traveled to the world, collecting and becoming part of countless stories along the way.

The Archivio Cinzano, Cinzano Archive, preserves these stories through a series of documents, advertising posters, vintage bottles & labels, diplomas, advertising objects and mixology tools from the beginning of the XIX Century until today. In order to share this artistic and cultural legacy with the world, the Archivio offers lending services to museums and exhibitions; historical-critical consultations in support of curatorial projects including material from the Cinzano collection.

For further information archive@cinzano.com

 

Cinzano: From Torino to the World. Journey to discover an Italian icon

Curated by Cinzano Archive Scientific Committee, coordinated by Paolo Cavallo and Elisabetta Dusi

October 5, 2017 – February 11, 2018. Museo Nazionale del Risorgimento Italiano (Turin)

On the occasion of the 260th anniversary of Cinzano, the exhibit takes the visitor into an emotional journey discovering the brand long history started in Torino and become a symbol of Italian lifestyle in the world. The exhibition is divided into three thematic sections. The main section is focused on Cinzano communication and advertising, displaying a wide selection of original posters signed by the most important artists from the 19th and 20th Century. The second section, through a display of historical documents and photographic materials, retraces the brand history. The last section is dedicated to historical objects like plaques, glasses, trays and vintage bottles dating from as early as 1852.

Cinzano: From Torino to the World. Journey to discover an Italian icon Cinzano: From Torino to the World. Journey to discover an Italian icon Cinzano: From Torino to the World. Journey to discover an Italian icon Cinzano: From Torino to the World. Journey to discover an Italian icon
 

Cinzano: journey to discover an Italian icon

Curated by Cinzano Archive

April 20 – April 25, 2018. Next Vintage Festival @Castello di Belgioioso (Pavia)

The exhibition is dedicated to the advertising history of Cinzano, a brand which has managed to intertwine its development as a company with the evolution of the customs and traditions of our country. Thanks to an advertising strategy drawing on the collaboration of great artists, from Adolf Hohenstein to Leonetto Cappiello, from Nico Edel to Raymond Savignac, the name Cinzano conquers the main national and international markets, appearing on billboards, in shops and in public places all over the globe. On display in the historical Belgioioso Castle, there is a selection of vintage posters from 1898 to the Sixties and a collection of historical objects of the brand, from plates to trays, from glasses to antique bottles dating back to the 19th century. 

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