Cinzano: journey to discover an Italian icon
Curated by Cinzano Archive
April 20 – April 25, 2018. Next Vintage Festival @Castello di Belgioioso (Pavia)
The exhibition is dedicated to the advertising history of Cinzano, a brand which has managed to intertwine its development as a company with the evolution of the customs and traditions of our country. Thanks to an advertising strategy drawing on the collaboration of great artists, from Adolf Hohenstein to Leonetto Cappiello, from Nico Edel to Raymond Savignac, the name Cinzano conquers the main national and international markets, appearing on billboards, in shops and in public places all over the globe. On display in the historical Belgioioso Castle, there is a selection of vintage posters from 1898 to the Sixties and a collection of historical objects of the brand, from plates to trays, from glasses to antique bottles dating back to the 19th century.