Cinzano: Journey to Discover an Italian icon
A voyage into Cinzano culture
April 20 – April 25, 2018
Next Vintage Festival @Castello di Belgioioso (Pavia)
About the event
The exhibition was devoted to the advertising history of Cinzano, a brand that has been able to link its growth as a company with the transformation of the habits and traditions of our country.
Thanks to an advertising strategy based on the cooperation of great artists, from Adolf Hohenstein to Leonetto Cappiello, from Nico Edel to Raymond Savignac, the name Cinzano dominated the main national and international markets. The exhibition displayed vintage posters from 1898 to the Sixties and a collection of historical objects, from plaques to antique bottles, dating back to the 19th century.