Cinzano: From Torino to the World
Journey to discover an Italian icon
![](https://www.cinzano.com/app/themes/campari-wdf/assets/images/placeholderbg.webp)
Date
October 5, 2017 – February 11, 2018
![](https://www.cinzano.com/app/themes/campari-wdf/assets/images/placeholderbg.webp)
Place
Museo Nazionale del Risorgimento Italiano (Turin)
![](https://www.cinzano.com/app/themes/campari-wdf/assets/images/placeholderbg.webp)
About the event
To celebrate the 260th birthday of Cinzano, the exhibition invited the visitor to an immersive journey exploring the brand long history that began in Torino and became a symbol of Italian lifestyle around the world.
Composed of three sections, the exhibition’s main section was centered on advertising, with a large selection of original posters created by the most influential artists from the 19th and 20th Century. The second section, through a display of historical items, recounted the brand history. The final section was devoted to objects like plaques, glasses and vintage bottles dating from as early as 1852.