Cinzano: From Torino to the World
Journey to discover an Italian icon
October 5, 2017 – February 11, 2018
Museo Nazionale del Risorgimento Italiano (Turin)
About the event
To celebrate the 260th birthday of Cinzano, the exhibition invited the visitor to an immersive journey exploring the brand long history that began in Torino and became a symbol of Italian lifestyle around the world.
Composed of three sections, the exhibition’s main section was centered on advertising, with a large selection of original posters created by the most influential artists from the 19th and 20th Century. The second section, through a display of historical items, recounted the brand history. The final section was devoted to objects like plaques, glasses and vintage bottles dating from as early as 1852.