Brand History
Nearly three hundred years of history stems from the vision and courage of two brothers, Giovanni Giacomo and Carlo Stefano Cinzano.
An Italian legend is born
The Cinzano brothers earn their place in the ‘Università dei Maestri Acquavitai e Confettieri’ of Torino, marking the house’s foundation. This distinguished honor reflects their flourishing liquors and confectionery enterprise led by Carlo Stefano in the city and nourished by the bounty of Giovanni Giacomo on the family estates, nestled over the hills of Pecetto (Turin).
The royal appointment
By 1776, the Cinzanos had won the honor of delivering their delicacies to the Royal Savoy Court. Their bottega (shop, in English) was now comfortably nestled in the famed street of Via Dora Grossa (or Via Garibaldi, as it is known today), in the very center of the vibrant Turin, and was swiftly rising as one of the most thriving family-run ventures of the city.
Francesco Cinzano II
By 1830, the family enterprise welcomed Francesco II, the son of Francesco, and grandson of Giovanni Giacomo. With his vision and dedication, with his curious mind and his authentic passion, Francesco II was pivotal in the next chapter of Cinzano’s history, grasping a bounty of opportunity that came out of his ongoing exploration of the vineyards of Santa Vittoria d’Alba.
A sparkling innovation
As providers to the Royal Court, Cinzano was tasked with crafting an Italian version of the famed French champagne. Finally, in the mid-1800s, their first Spumante (sparkling wine) was born, expanding the business into the production of this innovative product. Santa Vittoria d’Alba became the soul of the Cinzano business, which was about to change from a local storefront to a global brand.
The birth of a new company
Francesco II passed away in 1868, but not before achieving another milestone for the Cinzano brand – a new Royal Appointment. His son Enrico took the reins of the family business, giving the company a new name, Francesco Cinzano & Compagnia, and focusing mainly on the production of vermouth and sparkling wines.
International expositions and awards
At the Torino Expo of 1884, Cinzano launched the concept of free tastings during trade fairs, while Enrico made the decision to upgrade the products’ packaging: handwritten tags were ditched in favor of more sleek, printed labels, with the brand’s triumphs and Royal Appointments shining directly on the bottle itself.
Beginning of the advertising age
Following the Belle Époque’s flair, Cinzano started using posters, postcards, and ads which appeared in many Italian magazines and newspapers. Cinzano collaborated with the most famous artists and illustrators of their time allowing the brand to blossom alongside popular culture.
An iconic red & blue
A new blue and red logo was unveiled in the 20s. Together, the two colors embodied the qualities and uniqueness of the Italian tradition. The upward diagonal slash between them was designed to represent the upward journey of the company.
Cin Cin
With its clever and captivating ads on cinema, radio and TV, Cinzano dazzled and won over millions of fans. From 1957 to 1980, over 230 TV spots were created. The most iconic ones featured a series with Leonard Rossiter and Joan Collins (rated among the best commercials ever), and the unforgettable Rita Pavone’s jingles: ‘Cin cin Cinsoda…’: so ‘cin cin’ became the toast of Italy and the world.
A new era
Gruppo Campari acquires the Cinzano brand, which after 240 years continues to be a symbol of Italian excellence. The intention is to breathe new life into this historic brand, whose portfolio includes Italian sparkling wines, that are perfect for convivial moments, and vermouth, the ideal match for aperitivo and cocktailing. 2022 Cinzano Segundo; a vermouth made from the iconic Malbec wine and macerated with local Argentinian herbs, born to capture the essence of this country.
Our Exhibitions
Experience the stories and legacy of Cinzano’s global journey: a fascinating voyage of flavor, fashion and art.
International 
United States 
Spain 
Argentina 
Japan 
Andorra 
United Arab Emirates 
Afghanistan 
Antigua & Barbuda 
Anguilla 
Albania 
Armenia 
Angola 
American Samoa 
Austria 
Australia 
Aruba 
Azerbaijan 
Bosnia & Herzegovina 
Barbados 
Bangladesh 
Belgium 
Burkina Faso 
Bulgaria 
Bahrain 
Burundi 
Benin 
St. Barthélemy 
Bermuda 
Brunei 
Bolivia 
Brazil 
Bahamas 
Bhutan 
Botswana 
Belarus 
Belize 
Canada 
Cocos (Keeling) Islands 
Congo - Kinshasa 
Central African Republic 
Congo - Brazzaville 
Switzerland 
Côte d’Ivoire 
Cook Islands 
Chile 
Cameroon 
China 
Colombia 
Costa Rica 
Cuba 
Cape Verde 
Christmas Island 
Cyprus 
Czechia 
Germany 
Djibouti 
Denmark 
Dominica 
Dominican Republic 
Algeria 
Ecuador 
Estonia 
Egypt 
Western Sahara 
Eritrea 
Ethiopia 
Finland 
Fiji 
Falkland Islands 
Micronesia 
Faroe Islands 
France 
Gabon 
United Kingdom 
Grenada 
Georgia 
French Guiana 
Ghana 
Gibraltar 
Greenland 
Gambia 
Guinea 
Guadeloupe 
Equatorial Guinea 
Greece 
Guatemala 
Guam 
Guinea-Bissau 
Guyana 
Hong Kong SAR China 
Honduras 
Croatia 
Haiti 
Hungary 
Indonesia 
Ireland 
Israel 
Isle of Man 
India 
Iraq 
Iran 
Iceland 
Italy 
Jersey 
Jamaica 
Jordan 
Kenya 
Kyrgyzstan 
Cambodia 
Kiribati 
Comoros 
St. Kitts & Nevis 
North Korea 
South Korea 
Kuwait 
Cayman Islands 
Kazakhstan 
Laos 
Lebanon 
St. Lucia 
Liechtenstein 
Sri Lanka 
Liberia 
Lesotho 
Lithuania 
Luxembourg 
Latvia 
Libya 
Morocco 
Monaco 
Moldova 
Montenegro 
Madagascar 
Marshall Islands 
North Macedonia 
Mali 
Myanmar (Burma) 
Mongolia 
Macao SAR China 
Northern Mariana Islands 
Martinique 
Mauritania 
Montserrat 
Malta 
Mauritius 
Maldives 
Malawi 
Mexico 
Malaysia 
Mozambique 
Namibia 
New Caledonia 
Niger 
Norfolk Island 
Nigeria 
Nicaragua 
Netherlands 
Norway 
Nepal 
Nauru 
Niue 
New Zealand 
Oman 
Panama 
Peru 
French Polynesia 
Papua New Guinea 
Philippines 
Pakistan 
Poland 
St. Pierre & Miquelon 
Puerto Rico 
Palestinian Territories 
Portugal 
Palau 
Paraguay 
Qatar 
Réunion 
Romania 
Serbia 
Russia 
Rwanda 
Saudi Arabia 
Solomon Islands 
Seychelles 
Sudan 
Sweden 
Singapore 
St. Helena 
Slovenia 
Slovakia 
Sierra Leone 
San Marino 
Senegal 
Somalia 
Suriname 
São Tomé & Príncipe 
El Salvador 
Syria 
Eswatini 
Turks & Caicos Islands 
Chad 
Togo 
Thailand 
Tajikistan 
Tokelau 
Timor-Leste 
Turkmenistan 
Tunisia 
Tonga 
Turkey 
Trinidad & Tobago 
Tuvalu 
Taiwan 
Tanzania 
Ukraine 
Uganda 
Uruguay 
Uzbekistan 
Vatican City 
St. Vincent & Grenadines 
Venezuela 
British Virgin Islands 
U.S. Virgin Islands 
Vietnam 
Vanuatu 
Wallis & Futuna 
Samoa 
Yemen 
Mayotte 
South Africa 
Zambia 
Zimbabwe 
