Argentina 
The elegance of the essential: logo, shape, color
How Cinzano distinctive logo was born
Date
November 28th, 2019
Place
Museo Nazionale del Risorgimento Italiano (Turin)
About the event
To celebrate the 90th anniversary of the Red & Blue Logo, the Archivio Cinzano hosted a panel discussion on brand identity, trademark protection and the significance of colors to create the uniqueness of a brand.
The event featured experts from different fields, from industrial design to color specialist, from trademark expert to history and role of vermouth in mixology. A selection of the most relevant posters, bottles and vintage object from the Archivio was displayed for this occasion.
Cinzano’s exhibitions around the world
The elegance of the essential: logo, shape, color
How Cinzano distinctive logo was born
November 28, 2019 9:00 am
Museo Nazionale del Risorgimento Italiano (Turin)
Cinzano: journey to discover an Italian Icon
A celebration of the 260th birthday of Cinzano
September 17, 2019 12:00 am
Italian Institute of Culture in Prague
Anticipation of the Aftertaste
Cinzano’s relevance in Russia
October 12, 2018 12:00 am
MMOMA – Moscow Museum of Modern Art (Moscow)
Cinzano: A journey to discover an Italian icon
A voyage into Cinzano culture
April 20, 2018 9:00 am
Next Vintage Festival @Castello di Belgioioso (Pavia)
Cinzano: From Torino to the World
A journey to discover an Italian icon
October 5, 2017 9:00 am
Museo Nazionale del Risorgimento Italiano (Turin)
