The elegance of the essential: logo, shape, color
How Cinzano distinctive logo was born
November 28th, 2019
Museo Nazionale del Risorgimento Italiano (Turin)
About the event
To celebrate the 90th anniversary of the Red & Blue Logo, the Archivio Cinzano hosted a panel discussion on brand identity, trademark protection and the significance of colors to create the uniqueness of a brand.
The event featured experts from different fields, from industrial design to color specialist, from trademark expert to history and role of vermouth in mixology. A selection of the most relevant posters, bottles and vintage object from the Archivio was displayed for this occasion.